Subscription online dating online dating scares

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Indeed, for online purveyors of love, business is booming.

While people used to meet mostly through friends, says Reuben J.

Though a rate may be advertised as, say, .99 for six months, it is often billed in one lump sum.At the two biggest subscription-based sites in the U.S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).Avid Life Media called it β€œan act of criminality.” Many people are looking for love online, and some β€” even those who are already married β€” are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.And many of them pay a hefty sum for that chance to meet their perfect match.Read the fine print to be careful that you're not signing yourself up for a plan that automatically renews itself.

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