Other giants are also tweaking their menus and images.
Just this month, Mc Donald's executives told investors that they are focusing on improving the quality of the chain's food, particularly its burger and chicken offerings, among other initiatives.
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Focusing on what Carl's Jr./Hardee's calls its "hungry young guy" demographic, the chain has traditionally catered to people who visit fast-food restaurants most often.
The changes are geared toward broadening the chain's customer base.
The dual chain's parent, CKE Restaurants Holdings, based in Franklin, Tenn., is the latest company to adjust to the sizzling pace of change in the fast-food industry.
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