Leger marketing online dating


Ten years ago, when people would ask John Pliniussen and his wife Marion how they met, they would lie and say it was the coffee shop where they had their first date.But now the Kingston, Ont., couple have no problem saying they met on a dating site.We all know that online dating can be a headache – with its endless screen-swiping, small-talk messaging and awkward drink meetups – but that doesn’t mean you should throw in the towel.According to Statistics Canada, there are more than 14 million single Canadians out there, and most are now looking for love on the Internet – 36% of the population, in fact, according to a Leger Marketing survey.If you’re not dating online, chances are good that you’re not dating.But you can streamline the science of meeting your mate and make the process easier on yourself.

OKCupid, (61%), Plenty of Fish (51%), Match (40%), and Bumble (37%) followed.

In fact, of respondents who are currently in a relationship, two-thirds met their significant other through online dating.

63% of respondents use dating sites and apps once a week.

Everyone has Facebook friends they never met or they've only met once.

We're much more sophisticated in our understanding of the nature of online friendship, so online romance is not that much of a leap,” said Matrix.

It's easy to pass judgment on celebrities but it's those famous folks, like Michael Douglas, who have paved the way for the rest of us in proving that new beginnings are possible for everyone.

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