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Your Discovery Campaign is like your dating profile – It has to attract your ideal user and give them reason and opportunity to register.

Just like going on a date with everyone on a dating site would be a terrible way to meet a forever partner, getting a click from every user on Taboola is going to be a bad way to gain new members.

If you’ve decided to target prospects with your content marketing strategy, think about what they might need from you in order to make an informed decision to join your dating site.

Creating content shouldn’t be a race against your competition.

Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.

We analyzed the 1,000 most popular words on both men and women’s profiles, tabulated the most popular movies and TV shows, and crunched stats on what people consider their best feature vs.

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.

Read on to find out how to grow your online dating business…

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