Technology and competition for this lucrative market has made a mockery of it.
A common complaint shared by seasoned online daters who have tried various dating sites is that, rarely do the multitude of matchmaking services live up to their claims.
Online dating is now widely accepted as a valid, convenient & fun way of meeting like-minded people.
New Zealanders using have found meeting people online is more convenient and comfortable than through 'normal' offline channels such as bars and parties.
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For a monthly fee, dating sites claim they'll do the math for you and spit out your soul mate in return.