Writing an online dating profile comes with easy and hard steps. This may seem obvious, but a recent study posted on e Harmony, which analyzed 12,000 online dating profiles, confirmed that both men and women chose “funny” as a characteristic they are looking for in a partner, ranking it sixth out of a list of 10 enticing words. Got some Pablo Neruda quotes you’ve been keeping on your intentions board? That same e Harmony study also revealed that you should describe the kind of person you are, but only using certain “attractive” words.Easy might include filling out your height, while hard might include coming up with a good dating profile headline. If you can be funny, it’s universally acknowledged as a good idea. Looks like women should use words like sweet, optimistic, and thoughtful, while men should use words like passionate, spontaneous, and perceptive.[aweber_embed] Any headline that lists a number of reasons, secrets, types, or ways will work because it makes a very specific promise of what’s in store for the girl when she reads your profile. Falling in love or finding a great catch should be enjoyable.
PLUS Master copywriter Ted Nicholas found a good headline can perform up to 28% better when framed in quotation marks. This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.