The Director reverently introduces the man as “his fordship” Mustapha Mond.
At the complex, four thousand electric clocks simultaneously strike four, marking the shift change.
The lower castes associate larger size with higher status, so he has trouble getting them to follow his orders.(Here’s where all the antiquated advice we’ve heard from books like “The Rules” starts to kick in.We resist moving with the times and realizing that it’s a new dawn, it’s a new day, and things have changed. Whether or not we choose to adapt or let our dating life suffer because of years of bad advice we’ve been given is up to us.Helmholtz is an extremely intelligent, attractive, and properly sized Alpha Plus who works in propaganda.Some of Helmholtz’s superiors think he is a little too smart for his own good.The Director is interrupted by the cries of a little boy sitting in the bushes.